Thinking more about the value of a domain name, what value do you put on other IP?
For example, I have trademarked the phrase ‘IT With A Conscience’. This to me is valuable as I think it not only indicates my values, but also works in with the company name. But what is it actually worth?
Being a small business could make its value totally different to its value if I was a large corporate. But also who the buyer is could affect value.
So what other IP is there in a small (or not so small) business? At what stage do you look to include them as an asset? And if you include them as an asset, what method of valuation is acceptable?
Maybe I should offer up for sale my business name, website domain name and jingle as a package for only $150,000. Mmmmmm…. now there’s a thought.